Flint Memorial Library (North Reading)

Invisible influence, the hidden forces that shape behavior, Jonah Berger - pbk

Summary
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat
Table Of Contents
Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: putting social influence to work -- Acknowledgments -- Notes -- Index
Language
eng
Literary Form
non fiction
Copyright
Edition
First Simon & Schuster hardcover edition.
Note
Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped
Physical Description
vi, 264 pages, illustrations, 22 cm.
Isbn
9781476759739

Library Locations

  • Flint Memorial Library (North Reading)

    147 Park Street, North Reading, MA, 01864, US
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