Bibliograph

The attention merchants, the epic scramble to get inside our heads, Tim Wu

Type

Label

The attention merchants, the epic scramble to get inside our heads, Tim Wu

Language

eng

Index

index present

Literary Form

non fiction

Main title

The attention merchants

Nature of contents

bibliography

Oclc number

934676297

Responsibility statement

Tim Wu

Sub title

the epic scramble to get inside our heads

Summary

"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting, " and its transformative effect on our society and our selves"--, Provided by publisher

Table Of Contents

Introduction: Here's the Deal -- Part I: Masters of Blazing Modernities -- The First Attention Merchants -- The Alchemist -- For King and Country -- Demand Engineering, Scientific Advertising, and What Women Want -- A Long Lucky Run -- Not with a Bang but with a Whimper -- Part II: The Conquest of Time and Space -- The Invention of Prime Time -- The Prince -- Total Attention Control, or The Madness of Crowds -- Peak Attention, American Style -- Prelude to an Attentional Revolt -- The Great Refusal -- Coda to an Attentional Revolution -- Part III: The Third Screen -- Email and the Power of the Check-in -- Invaders -- AOL Pulls 'Em In -- Part IV: The Importance of Being Famous -- Establishment of the Celebrity-Industrial Complex -- The Oprah Model -- The Panopticon -- Part V: Won't Be Fooled Again -- The Kingdom of Content: This Is How You Do It -- Here Comes Everyone -- The Rise of Clickbait -- The Place to Be -- The Importance of Being Microfamous -- The Fourth Screen and the Mirror of Narcissus -- The Web Hits Bottom -- A Retreat and a Revolt -- Who's Boss Here? -- Epilogue: The Temenos

Classification

Creator