Bibliograph

Marketing lessons from the Grateful Dead, what every business can learn from the most iconic band in history, David Meerman & Brian Halligan ; [photographs by Jay Blakesberg]

Type

Label

Marketing lessons from the Grateful Dead, what every business can learn from the most iconic band in history, David Meerman & Brian Halligan ; [photographs by Jay Blakesberg]

Language

eng

Bibliography note

Includes bibliographical references (p. 159)

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

Marketing lessons from the Grateful Dead

Oclc number

610833060

Responsibility statement

David Meerman & Brian Halligan ; [photographs by Jay Blakesberg]

Sub title

what every business can learn from the most iconic band in history

Summary

"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover

Contributor

Creator